A majority of the world today has yet to interact with decentralized crypto-networks in part because the end-user experience is sorely lacking. At best, most product experiences feel foreign. And at worst, they intimidate. The interactions are anxiety-producing, characterized by confusing steps and new user behaviors that are native to each network.
Improving the end-user experience is one of the most important pieces to realize the potential of this movement towards open, decentralized systems. IDEO has a long history of championing design that extends the reach of new technology to the masses, and with this challenge we hope to inspire the community to try design-led approaches. Regardless of the network — or tool — of choice, now is the time to create radically improved end-user experiences for the next billion people. To this end, one of the ways teams in the hackathon will be judged is by how successful they are at providing evidence that there is real demand for the products, tools, and experiences they build.
Teams are welcome to focus on any area that excites them — from finance to gaming, social media to marketplaces. We’re most interested in applications with the potential to greatly expand the number of people that interact with crypto and blockchain-based applications. Below are three categories we’re looking to get submissions in.
1. Things that Radically Simplify the User Experiences
How might we radically simplify the end-user experience to make it easier and/or more familiar to use crypto-networks? Can we better design for existing user behaviors and interactions? Can we reduce the number of clicks, decrease wait times, find novel “single player modes,” or design other ways to make the user experience 10x better than today, without relying on fully custodial models?
Examples might include: send crypto to a friend’s social media or email address, Eth2-style; one-click (or even automatic) creation and verification of blockchain-based proofs of authenticity; use crypto to autofill a virtual card at checkout; exchange a single crypto asset to supply liquidity to any Uniswap market.
2. Things that Bring People into Crypto
How might we onboard more people into the crypto ecosystem? Can we design new products that are 10x better in terms of performance, cost, or experience that make it a “no-brainer” to adopt crypto-native networks and services? What creative growth hacks (in the product or how it’s marketed), games, and incentives will bring the next million users into crypto?
Examples might include: cross-border micropayments for Mechanical Turk-type work that can be done on mobile devices; lend digital game items or cards secured by crypto collateral; a remittance-focused mobile interface for LocalBitcoins or similar peer-to-peer exchange services.
3. Things that Bring Crypto to People
How might we bring crypto to more people by integrating into the experiences, channels, and places they already visit, like YouTube, Twitch, Reddit, etc.? Can we seamlessly design crypto into and/or alongside existing user experiences — in ways that add value or new functionality? Can we design bridges from existing centralized services to decentralized ones?
Examples might include: an extension for viewers to tip streamers; tools for streamers to gift cryptocollectibles to fans; collectible trophies for posts that reach the top of a Subreddit; automated payments to high-follower accounts that upvote/Like/Retweet a piece of content.
Grand prize (1)
Protocol Winners (5)
All of the protocols involved in this hackathon have their own unique strengths. To help potential builders learn about each protocol, we have collected some resources and scheduled a series of developer-focused online workshops to share why you would want to build on them and how to get started:
All sessions will be both live-streamed and recorded and posted online.