INTRODUCTION

Masa is the World’s Largest Decentralized Personal Data Network, shifting the power of data back to users. Masa empowers users to own, share, and earn from their data.

Today’s personal data — from browsing history to Twitter messages — is locked up in walled gardens controlled by big tech. Your personal data is resold without consent or compensation. This data landgrab is accelerated by the proliferation of AI, as personal data is consumed in vast amounts to train AI models and agents.

With Masa, your data pays you. Anyone with an internet connection will be able to contribute their data and earn passive rewards. Users decide what data to share and with whom. Developers utilize Masa Network’s data to build innovative apps, train AIs, power decentralized advertising, and more. This is all done privately and securely with Masa's invention of Zero-Knowledge Soulbound Tokens (zkSBTs).

In just over a year, more than 1.2 million user wallets have actively contributed over 23 million proprietary data points to the Masa Network. Over 70 leading businesses and developers have utilized Masa Network’s data. The Masa Network is built on a dedicated Avalanche Subnet, which empowers developers to access and verify high volumes of zero-knowledge encrypted data, at a massive scale and low cost.

Welcome to the dawn of the new data economy.

KEY HIGHLIGHTS

The World’s Largest Decentralized Personal Data Network: Since launching in August 2022, Masa Network has rapidly amassed over 1.2M unique wallets actively contributing 23M proprietary data points. Masa enables every internet user to seamlessly own, share, and earn from their data, even without a web3 wallet. Masa aims to cover over 50% of all web3 users’ personal data in 3 years.

Privacy-First Data Sharing: Masa has pioneered Zero-Knowledge Soulbound Tokens (zkSBTs), an industry-leading encryption technology ensuring users’ personally identifiable information remains private while shared in the data market and with developers. Masa’s innovations were published at the 2023 7th Cyber Security in Networking Conference (CSNet).

Powering the Future AI & Data Applications: Over 70 leading web3 businesses are early adopters of Masa’s products, such as zkSync, QuickSwap, Injective, and Celo. With the explosion of AI models, Masa is a leader in supplying vast amounts of privacy-first personal training data, powering the future of AI applications.

SALE STRUCTURE

TOKENOMICS

MASA is the native utility and governance token powering the Masa Network, and functions as a gas token on the Masa Avalanche Subnet. Operating as a standard ERC20 token on Ethereum Mainnet, MASA will initially be accessible on the Ethereum Mainnet and BNB Smart Chain at launch, and will subsequently extend to Avalanche, Polygon, Base, Celo and more.

Masa Token Utility

Incentivizing data supply: Masa incentivizes users for contributing personal data to the Masa Network. Users earn passive rewards in MASA when their data is used by businesses and developers.

Paying for data use: Businesses and developers pay fees to access and utilize the data, products, and services on the Masa network. Fees can be paid in MASA tokens, stablecoins, and other blockchain-native tokens. All non-MASA-denominated fees are subsequently swapped to MASA tokens, with a portion burned.

Managing personal data: Users pay MASA gas fees on the Masa Avalanche Subnet to mint and manage their zkSBT, an encrypted personal data locker, with a portion of gas fees burned.

Rewarding node operators: Masa Oracle node operators stake MASA to operate Masa’s zk-oracle nodes. Node operators receive staking rewards for the first two years of oracle operation. Staked tokens are locked for a vesting period.

Governing the network: MASA holders can participate in network governance, voting on proposals like technical upgrades, fee structures, and others.

In summary, MASA fuels the data supply and demand of the Masa Network, creating a complete data economy flywheel.

Token Release Schedule

TRACTION & ECOSYSTEM

As a data network, Masa Network's north star metrics are as follows:

Number of proprietary data points in the Masa Network
Number of unique wallets that contributed data to the Masa Network
Number of projects that have utilized data in the Masa Network

Since launching in August 2022, Masa Network has rapidly amassed over 1.2M unique wallets actively contributing 23M proprietary data points. You can follow Masa’s real-time growth on Masa’s Dune Dashboard: https://dune.com/masa-network/masa.